Sponsorship and Advertising

Sponsorship and Advertising

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Align your brand with one of Scotland’s most exciting sporting events and connect directly with an affluent, engaged audience.


For businesses looking to elevate their brand presence, the Horse Trials offers a range of sponsorship, advertising and hospitality opportunities designed to maximise visibility, engagement and return on investment.

Held in the spectacular grounds of Scone Palace, our four-day international equestrian event brings together elite riders, Olympic competitors, grassroots participants and thousands of passionate spectators for a world-class sporting experience. The inaugural event in 2025 welcomed 27,500 spectators, 200 volunteers, 1700 horses and their teams, and over 200 exhibitors, establishing the Horse Trials as one of the UK’s largest and most exciting new equestrian events.

We understand every brand has different goals. Bespoke sponsorship packages can be created to suit your marketing strategy, whether that is brand awareness, customer engagement or hospitality. Packages range from £450 to £50,000+, ensuring opportunities are available for businesses of all sizes.

To discuss sponsorship, advertising and hospitality opportunites for your brand, please contact our Sales Executive:

Holly Marshall
holly@perth-races.co.uk
01738 551597
07521 517496

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Sponsorship Packages

A variety of sponsorship packages from £2,000 to £50,000+ are available for our 2026 and 2027 events. These include headline sponsor, partner packages, presenting classes, landmarks and location sponsors and more. All packages are tailored to suit your brand objectives and business needs.

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Advertising Opportunities

From a Main Arena board to a full page ad in our programme we have a number of advertising opportunites starting at £450. We can also discuss bespoke brand awareness packages that incorporate corporate hospitality.  

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Corporate Networking

Sponsor a Corporate Networking session within the exclusivity of the Members Marquee, and you could be inviting up to 50 clients, guests and prospects for two hours of food, drink and chat, in your own on-brand mini-event. 

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Lunchtime Hospitality

Join us for lunchtime hospitlity and you and your guests will enjoy a front row seat to the Main Arena, a drink on arrival, delicious three course lunch and either wine or beer. Available to corporate sponsors and guests with a Membership Marquee ticket. Prices from £150 per person.   

Sponsorship

Why sponsor an equestrian event?

Our audience is an affluent ABC1 demographic with a strong interest in equestrian sport, countryside lifestyle, food, fashion and luxury brands. The event attracts visitors primarily from Scotland and the North of England, alongside international competitors and spectators.

Sponsors benefit from:

  • High-profile brand exposure across a major international sporting event
  • Association with excellence, heritage and world-class competition
  • Extensive digital and media coverage across web, press, social media and livestream platforms
  • Opportunities for experiential marketing, product demonstrations and direct sales
  • Hospitality and networking experiences for clients and staff
  • Global visibility through live streaming and digital marketing channels
Sponsorship and Advertising

Sponsorship Packages 2026 and 2027

A variety of sponsorship packages are available for our 2026 and 2027 events. Packages are flexible and our aim is to provide Scottish and international businesses with a tailor made solution to suit their brand objectives and budget.  

  • Headline Sponsor from £40,000
  • Partner packages from £18,000
  • International Class Presenting Sponsor from £15,000
  • Associate sponsors from £15,000
  • Grassroots event sponsor from £8,000
  • Grand Prix event sponsor from £8,000
  • Feature cross-country jump sponsor from £5,000
  • Main arena sponsorship from £5,000
  • Landmark or location sponsorship from £3,000
  • Class sponsorship from £2,000
  • Advertising opportunites from £450
  • Corporate Networking and Hospitality from £100 per person

Frequently Asked Questions

We are here to answer your questions. If you need more advice, please contact us.

What sponsorship opportunities are available?

Scone Palace International Horse Trials offers a wide range of sponsorship opportunities, from Headline Sponsorship and International Class sponsorship through to class sponsorship, arena branding and cross-country jump branding. Packages range from entry-level branding opportunities to premium partnerships, allowing businesses of all sizes to participate.

What type of audience attends the event?

The event attracts a largely ABC1 demographic with high disposable income, including equestrian enthusiasts, countryside lifestyle audiences, landowners and professionals. Spectators travel from across Scotland, the UK and internationally, with a strong interest in premium brands, sport, food and lifestyle experiences.

Can sponsorship packages be tailored to our business?

Yes. In addition to the standard packages listed, bespoke sponsorship packages can be created to meet your specific marketing objectives, whether that is brand awareness, client hospitality, product activation or direct sales opportunities.

Are there advertising opportunities without full sponsorship?

Yes. Businesses can still gain visibility through programme advertising, arena boards, trade stand space, and hospitality packages without committing to a full sponsorship package. These options provide excellent brand exposure during the event.

What marketing is planned for the event?

An extensive, integrated promotional campaign includes press, radio, outdoor advertising, digital marketing, social media and PR coverage. 

Download our full Sponsorship Deck for more information.

How many visitors attend the Scone Palace International Horse Trials?

The inaugural event welcomed over 27,000 spectators, along with circa 5,000 riders, owners, trainers, exhibitors and volunteers across four days of competition. The event continues to grow each year, attracting visitors from across Scotland, the UK and internationally.

Is corporate networking or lunchtime hospitality available?

Yes. A range of hospitality and lunchtime entertainment options are available for sponsors, partners and advertisers. From exclusive Corporate Networking to lunchtime hospitality experiences overlooking the main arena, these packages provide an ideal setting to entertain clients, reward staff or build new business relationships during the event.